Strategist; optimist; writer; what-iffer.
Here to do some good with words.
WHAT I DO
I’ve spent the last 15 years helping leaders and companies stand up, stand out, and stand for something they believe in. Most recently as Brand Strategy & Writing Director for Principle, my design-school dream job.
Brand Strategy & Idea
Articulating the rallying mission, vision, values, and viewpoint that tell the story of your work and form your brand’s foundation.
Verbal Identity & Naming
Shaping the resonant name, brand voice, tagline, and core messaging that express your personality and position you above and apart.
Writing, Editing & Copy Direction
Leading your writing needs as an individual practitioner, creative director, or collaborative crew member to compel those you care about to take note and take action. What this can look like:
Brand anthems; Brand and ad campaigns; Brand copy kits; Brand guidelines; Pitch decks; Stakeholder presentations; Staff onboarding and recruitment collateral; Website writing; Editorial content; Capabilities brochures; Packaging stories and systems; Menu stories and systems; Red fish, blue fish; Script writing; Speech writing; Branded environments and experiences; Merch; Dreamy ideas yet to be dreamed.
EXPERIENCE
There are no words for the words—names, strategies, stories, systems—that I’ve had the pleasure of puzzling together with an inspiring array of clients and creative teams. We may be launching a startup, or perpetuating a legacy. Navigating the complexities of dementia, or the magic of Degas. We may be exalting six-figure carats, or six types of carrots. Simplifying jet fare, or pet care. Raising funds, or simply eyebrows. You get the idea. Whatever your goal, whatever shape your work takes—powerful brands tell powerful stories. And, at best, have some fun in the process.
What core idea is your
brand built around?
Amazing Place
Pathways through
and beyond dementia.
Archway Academy
A way through.
Brighter Bites
The better we nourish,
the brighter we flourish.
Buffalo Bayou Partnership
Cultivating common ground.
Burger Libre
Burgers worth fighting for.
Cake & Bacon
A small slice of vice.
Chris Shepherd
What can food really do?
Craft Creamery
Flavor without the fluff.
Congregation Emanu El
Ever open.
Dillon Kyle Architects
Making space for discovery.
Element Markets
Redefining resources.
Evelyn’s Park Conservancy
Enrich your every day.
Farmhouse Delivery
Grow the good.
Fire & Field
Workwear fit for a woman.
Full Tilt Foods
Delicious you didn’t see coming.
Galaxy FBO
Reaching beyond.
Gallant Industrial
We make the places that
make our world work.
Goode Co. Restaurants
We serve Texas.
Goodsmith
Your home for home care.
Hotel Amparo
A small piece of paradise.
Houston Museum District
Heralding Houston’s
cultural vibrancy.
Houston Zoo
See them. Save them.
Ion District
Every better way needs
a place to begin.
Levi Goode
Bringing Texas together.
Madison Lily Rugs
Art, unfurled.
Marie Flanigan Interiors
Home, beautifully realized.
Otto’s Ice House
With justice and drinks for all.
Pappadeaux Seafood
That Pappadeaux glow.
Peace, Love, Dogs
Where training is a treat.
Rice Village
Growing—together.
Undies for Everyone
Just the change a child needs.
UT Nourish
How good food works.
Weingarten Art Group
Opening more doors to art.
Wing Aviation
All clear.
Yonderlust
Whatever yonder you may ponder.
Yturria Ranch
For places worth protecting.
Zadok Jewelers
A story you carry forever.
Agency work developed at Principle.
Ryan Street Architects
Beauty borne from reason.
Southern Smoke Foundation
Taking care of our own.
Sterling
For the good of nonprofits.
Texas Pipe
More than a company,
a conduit.
Thompson + Hanson
Cultivating contentment.
T+H Farms
Heart and soil.
Treadwell
Take pause. Stay sharp.
Admittedly, it’s a lot easier to show a picture of a billboard than a strategy (though I adore me some OOH). As critical as it is nebulous, architecting a brand’s strategy and verbal identity involves a lot of writing and wrangling and rigor that the world may feel but never see. But if you’d like to see it, or just hear more about it, let’s meet for a coffee with a side of fancy diagrams. I’d love to learn more about you and what you’re looking for.